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Ashland announces the beginning of gelcoat production in Brazil

News International-French

26 Nov 2012

Besides reinforcing its entire portfolio of polyester and vinyl ester resins – already serving the Brazilian market from local manufacturing – Ashland announced the beginning of the production of Maxguard™ premium gelcoats in Brazil.

According to Rodrigo Oliveira, marketing and sales manager of Ashland, the decision to invest in the local production was motivated by the marine market growth, one of the main consumers of gelcoat – Ashland has been marketing Maxguard™ premium gelcoats in Brazil since mid-2010. “The demand from domestic boat builders has grown steadily. In parallel, some of the international boat builders we serve globally have opened manufacturing in Brazil”.



Available in around 900 colors, Maxguard™ gelcoat is a reference worldwide for combining a superior index of color repeatability and low emission of volatile organic compounds (VOC). The Maxguard™ LE series, for example, emits 50% less VOC than conventional products (LE stands for “Low Emission”). The high levels of resistance to weathering, hydrolysis, corrosion and abrasion also stand out. “So much so that the greatest brands in the marine market worldwide exclusively specify Maxguard™ gelcoat,” says Oliveira.

Also used by boat builders, as well as in transportation applications, the structural adhesives Pliogrip™ is another product that Ashland will feature at Feiplar. “We recently introduced this family of products in Brazil and, in a short time, the result has been very positive.” Intended for the bonding of composite parts in various types of substrates, the structural adhesives Pliogrip™ provide numerous performance and efficiencies advantages compared to traditional fastening systems, such as bolts and rivets.

Another highlight refers to the resins from renewable and recycled resources, Envirez™. Ashland was the first company in the global composites industry to develop polymers that are partially derived from renewable resources. Provided on a commercial scale in the U.S. since 2002, Envirez™ resins are consumed in Brazil by companies in the automotive sector. “Besides having an identical performance compared to conventional resins, we provide the market a portfolio of ‘green’ resins which is virtually identical to the traditional,” says the marketing and sales manager.


Still on the issue of sustainability, Oliveira points out that Ashland is one of the signatories of ALMACO’s National Recycling Program, created in 2010 by the Latin American Composite Materials Association, in partnership with the Institute of Technological Research (IPT).

 About Ashland

In more than 100 countries, the people of Ashland Inc. provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment.



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