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Ashland Performance Materials, a commercial unit of Ashland Inc., has named Assunção as its distributor in the States of Pernambuco and Paraíba.
Assunção will have access to Ashland’s full portfolio, including Arazyn™ and Aropol™ brands of unsaturated polyester resins, Derakane™ epoxy vinyl ester resins and premium brand ofMaxguard™ gelcoats. “The expansion of distributors team in the Northeast of the country is part of Ashland’s new strategic planning. In such a region, most of the demand is met by the distribution”, says Paulo Henrique Rodrigues, account manager to the distribution market. Bahia Fibra and Oticrel already trade Ashland products in the States of Bahia and Ceará, respectively. Founded in 1967, Assunção is one of the most traditional companies within the Brazilian chemical industry – it was the first to distribute raw materials for composite manufacturers in the Northeast region. “In addition to the extensive market expertise, Assunção stands out for providing an excellent technical assistance service and for its financial soundness, primordial characteristics for us to be able to close the deal”. With units in Recife and João Pessoa, where it employs more than 50 people, Assunção has been accredited ISO 9001, ISO 14001 and Prodir certifications (Responsible Distribution Process). “Ashland's products line is recognized worldwide for its quality. Thus, we can further strengthen our presence in sectors such as corrosion, marine and civil construction”, believes Carlos Assunção, director of the distributor.
Photo: Paulo Henrique Rodrigues, account manager to the distribution market, Ashland Performance Materials, Brazil