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BMW i3 electric vehicles presented to the customers

News International-French

19 Nov 2013

The BMW i3 is available in Germany and selected European markets. The first customers from Germany collected their cars from the BMW Welt in Munich.

The keys were formally presented by Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW and Roland Krüger, Senior Vice President, Head of Sales and Marketing Germany for the BMW Group, in a special ceremony. The head of the Bavarian State Chancellor’s Office and State Minister for Federal Affairs and Special Tasks, Christine Haderthauer, and Member of the Board of Management of Allianz SE, Oliver Bäte, were also among the first BMW i customers.

Over the coming months, the BMW i3 will be introduced in a large number of European markets. In 2014, the BMW i3 will also be launched in the US, Japan, China and Korea.

The BMW i3
This vehicle is the BMW Group’s first series-produced electric vehicle and represents a new type of sustainable mobility for urban areas. The concept, with its vehicle architecture, also calls for the use of modern, lightweight materials, such as carbon fibre reinforced plastic (CFRP), and innovative and pioneering production processes.

With a range of 130 to 160 kilometres, the BMW i3 meets the mobility needs of customers in urban areas. Charging can be done at home, at work or at public charging stations.

The BMW Group also offers a comprehensive “360° ELECTRIC” product and service package for the BMW i3, based on four pillars: home charging; charging at public charging stations; guaranteed mobility; and integration of innovative mobility concepts. These include services such as the BMW i Wallbox Pure for rapid vehicle charging at home; extensive ConnectedDrive functions in the car itself for smart phones; as well as the ChargeNow card, which assures drivers unlimited access to public charging infrastructure on the go.

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