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Customer mapping for polyester resin in Indian FRP industry

News International-French

30 Nov 2011

Composite Insights will launch this new report on the 12th of December. It highlights the pattern in resin consumption by customers across the regions and customer firmographic data. According to the consultancy company, the resulting maps can assist with marketing and strategic planning for gaining competitive advantage in Indian FRP industry.

Composite Insights believes there is an enormous opportunity for unsaturated polyester resin (UPR) in the fabrication of fiber reinforced plastics (FRP) products in India. The demand for UPR in developing FRP products has increased five-fold during the last decade (2001-2010) and expect to increase by about 2.5 times by 2016.


As demand is rapidly growing and competition is increasing, there is an overriding requirement for material suppliers to understand the changing market dynamics and customers in order to gain competitive advantage.


By identifying the right customer with segmentation and differentiation research, organizations can reduce cost of marketing, better match products to customers and focus on best customers. Identifying a customer and getting focused segmentation in-house is virtually impossible for organizations in current business scenario where in the customer base is fragmented in an un-organized sector.


Composite Insights (CI), for this unique report, conducted in-depth research in mapping customers for Unsaturated Polyester Resins in Indian Reinforced Plastics Industry.


Customer mapping highlights the pattern in consumption by customers across the regions and customer firmographic data. The resulting maps can assist with marketing and strategic planning for organizations in FRP industry.


Objectives
This research will provide an understanding of the Indian Unsaturated Polyester Resin Industry:
1. Customer Mapping: To estimate UPR consumption for leading composite molders in India and to segment and map based on firmographic data.
2. Market Analysis: To estimate demand for UPR in Indian FRP Industry and to forecast the demand (2005, 2009, 2010, 2011 and 2016).
3. Pricing Analysis: To estimate and forecast yearly average prices for UPR and raw materials used in developing UPR.
4. Supplier Analysis: To estimate the market share for UPR suppliers in 2010.


Methodology
Composite Insights use both primary and secondary research to gather intelligence for research. We use our in-house database and review a multitude of secondary research sources to estimate demand, supply and prices for UPR in Indian FRP industry.

The methodology for customer mapping is based on Composite Insights’ segmentation model, which offers a wide perspective on relevant variables in the B2B segmentation. CI’s customized criteria base for this research consists of three variables:
- Measure (UPR volume consumption)
- Access (location)
- Segment (applications served)


More information : www.compositeinsights.com