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Edra Equipamentos developed a product that promises to draw the attention for the looks and especially for the sustainable character. Specialized in providing different types of solutions for the banking industry, the company created an ATM booth using environmentally friendly raw materials.
Entitled as Contemporary Bank Project, the novelty took approximately one year to be finished and required slightly more than USD 300,000, says Jorge Braescher, president of Edra Equipamentos. “After the surveys held with several banks and approximately five hundred users, we defined the concept of the booth and promoted a contest among several architects to select the design. Then, we entered into a few agreements with the suppliers of raw materials.”
The walls and ceiling of the booth are made of composite materials, a very resistant type of plastic. However, instead of using conventional resins, derived from oil, Edra Equipamentos selected a polymer derived partly from renewable sources, such as oilseed plants, produced by Elekeiroz S.A. “To make this resin, Elekeiroz also reuses post-consumer polymers, for instance, PET bottles.” The floor is also sustainable: the plastic wood comprises more than 90% of discarded packaging waste.
To reduce the energy consumption of the booth, Edra Equipamentos opted for the installation of solar photovoltaic panels, which power LED lamps, more powerful and economical. “However, during the day, the natural lighting is provided by a system called Solatube, which captures and diffuses the light in the environment.” The AC chosen – manufactured by Midea Carrier – has an average consumption of 7,000 BTUs, less than half of common appliances. “The use of special films manufactured by 3M helped to reduce the need for energy to cool down the booth, preventing the passage of more than 80% of infrared rays.”
Another novelty proposed by the Contemporary Bank Project is the “green roof.” With the installation of a collector of rainwater at the top, it is possible to grow plant covers. “Besides the aesthetic gains, this alternative improves the thermal and acoustic comfort of the users.” The booth can also be provided with several environmentally friendly accessories, such as rubbish bins made from natural fibers and architectural details produced with reused glass.
Accessibility and olfactory marketing Environmentally friendly, the new booth also respects users with special needs of mobility. More than fully comply with NBR 9050, which determines the degree of accessibility of urban furniture, the product of Edra Equipamentos has an automatic door and access ramp, items that are not included in common ATMs.
Finally, even the olfactory marketing was remembered. The Contemporary Bank Project also allows the attachment of devices that release fragrances, similar to those in clothing stores and vehicles.
All of these features, says Braescher, justify a price between 20% and 30% higher than the booths currently in operation in Brazil. "We are proposing a totally new concept to the banks, which stands out for respecting the environment and people.” At the moment, Edra Equipamentos negotiates the provision of the product with a few financial institutions. “The large-scale manufacturing is expected to begin in June,” he adds.
About Edra EquipamentosFounded in 1998, in the city of Ipeúna (São Paulo), Edra Equipamentos is a leading developer of solutions for the financial sector. In addition to manufacturing booths, totems and several visual communication items, it operates in the areas of maintenance and retrofit. It is also one of the members of ABMACO’s National Recycling Program, created in 2010 by the Brazilian Composite Materials Association.
More information: www.edraequipamentos.com