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njection molding machine manufacturer Ferromatik Milacron has a new face on the web with easy navigation right at hand.
The content is organized into six sections with no page further than two clicks away from there. A “You Are Here” indicator provides easy orientation in every part of the site.
Page content is placed on large changing backdrop images, which shows many members of the Ferromatik staff. “The photos of our colleagues make the site more personal and capture something of the qualities of this company,” said Gerold Schley, managing director of Ferromatik Milacron and vice president Milacron China. The red fin motif, a distinctive design element from the new modular F-Series, provides obvious, but unobtrusive brand recognition.
The machines of the modular F-Series, the hydraulic MAXIMA, and the all-electric ELEKTRON series, are presented a new, more interactive way. At first the machines are displayed fully clad. With successive clicks the visitor travels into the interior of the machines. Flashing hotspots indicate feature highlights. Clicking on a hotspot opens up images of machine details. “Illustrating our products like this provides insight into our technologies and allows the visitor to have an experience of the machine design,” said Dr. Thorsten Thümen, director of research & development.
In other sections of the site, visitors can learn more about the following:
About Ferromatik:Ferromatik Milacron GmbH develops, builds, and sells injection molding machines. The latest innovation from the company is the modular F-Series, which can be configured as an all-electric, hydraulic, or hybrid machine. Anything from tiny parts to large components can be produced on the machines, including packaging, consumer goods or medical parts. The company is ISO 9001 and 14001 certified (Quality and Environment).
Ferromatik Milacron was founded in 1956 in Malterdingen, near Freiburg, Germany. Today the company has 300 personnel and a sales and service network in 50 countries around the world. Ferromatik Milacron has been part of the American Milacron group, based in Cincinnati, Ohio since 1993. The Milacron group includes manufacturers of injection molding, blow molding, extrusion, mold and fluid technologies, and employs 2800 people worldwide.