You are here

Geolam brand WPC now available in the USA

News International-French

9 Jan 2012

Internationally recognized for more than 25 years for producing composite building materials, Einwood technology is now available in the USA under the Geolam brand. Geolam is an internationally recognized, premium wood-plastic composite (WPC) commercial line of decking, siding and trim products, based on Japan's Einwood WPC technology.

Einwood® has more than 25 years of solid performance in the commercial building products industry and is widely used around the world in diverse climates including conditions where exposure to extreme heat and sunshine, high humidity and tropical rain are typical. Geolam® brand of WPC decking products are prominent structures at many of the most recognizable buildings around the world.

Founded by Ron Factor and Christian Stephan, Geolam, Inc., is now the exclusive distributor of Geolam® wood-plastic composites in North America.

"We want to bring a whole new level of sophistication to the evolution of wood in the American marketplace," said Ron Factor. "After years of traveling the globe and meeting renowned architects and engineers, it became apparent that Geolam® products were an international standard in WPC building materials."

U.S. accredited, third-party testing reaffirms Geolam's superior qualities, including safety (high slip resistance), Low water absorption (salt and fresh water), and greater compression strength/tensile strength than other leading composite decking boards.

This level of performance is the result of the patented Einwood® manufacturing technology which removes 100 percent of the moisture from the wood-fiber. Since the wood does not contain any moisture, the injected plastic is fully integrated or embedded in the tracheids of the wood to create a new homogenous product. In the future, Geolam, Inc. intends to bring this manufacturing process to the U.S.

Geolam® is fully recyclable and has no formaldehyde emissions. It's free of all solvents and chlorine and is the only wood-plastic composite to earn the Eco-Mark certification, a prestigious international, eco-friendly label.

"We looked at the international WPC building products sector and then focused on the United States," said Christian Stephan. "Geolam® brand products grace the finest buildings in the world, yet have been unavailable in North America. With much research, independent third-party testing, and market analysis -- we concluded there is a strong need for WPC materials at this caliber in the U.S."

In addition to rigorous performance testing in Japan, Geolam, Inc. commissioned Compositology, LLC to manage a secondary set of scientific testing through leading U.S. accredited agencies such as NTA, Inc., Architectural Testing, Inc. (ATI) and The AEWC Advanced Structures and Composites Center. In addition to common WPC standardized tests, Geolam, Inc. also sponsored non-standardized testing scenarios to simulate real-world applications including saltwater water absorption tests and slip resistance measurements while the product was wet.

Added Ron Factor, "The industry-leading results were very positive and undeniably set a new standard for composite decking performance with the U.S."

About Geolam, Inc.
Geolam, Inc. is the exclusive distributor of Geolam® wood-plastic composites (WPC) products in North America. The company sells high-quality, long-lasting WPC decking, siding, trim and related products for the commercial building and luxury-living marketplace. Geolam® WPC is based on the internationally acclaimed Einwood® technology, which has a well-known and proven history of long-lasting performance in the international building industry for more than 25 years.
More information: