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Gerber Technology unveils new website

News International-French

3 Oct 2011

Gerber Technology unveiled its new website on the 3rd of October ( in English, Chinese, French and Spanish languages. The site delivers rich content in multiple formats such as product videos and case studies and touts intuitive navigation, powerful in-site search functionality and a bold, fresh design.

Debbie Marconi, director of Marketing Communications for Gerber Technology, said, “Our revitalized on-line presence enables us to more effectively build and manage customer relationships; target new businesses through better search engine visibility; cross-sell services and products; educate key audiences on the breadth of our service offerings; increase brand visibility; and provide a more thorough explanation of our solutions for specific target audiences.”


The site incorporates content from websites related to two of Gerber’s recent acquisitions – YuniquePLM™ product lifecycle management system, and Virtek Vision International, Inc., which provides laser systems for the composite, inspection and fabrication markets. All searches related to these sites will now be redirected to the Gerber Technology site.


Visitors to the site can now more readily find products best suited to their industry and link to product videos on YouTube and YouKu, the primary source of online video content for Chinese internet users. Through case studies, users can also gain insight into best practices of organizations that have benefitted from using Gerber’s products and services.


The new site was created by Gerber Technology’s in-house marketing team and embodies the company’s vision of high-technology automation solutions and commitment to the needs of its expanding customer base.


Marconi added, “Gerber offers an unparalleled portfolio of products and services that enable our customers across multiple industries – from apparel to aerospace – to automate their product design, development and manufacturing operations to improve productivity and product quality. This site provides a clear window on all that we offer and will enable us to more effectively connect with our customers – many of whom we’ve served for several decades – and those who have yet to discover how we can help them.”


About Gerber Technology
Gerber Technology is comprised of four businesses that serve distinct market segments. These include the Composites and Automation Solutions group which serves aerospace, fabrication and construction markets with ply cutting, laser templating and laser metrology solutions; the Global Software Solutions business which offers the world's leading product lifecycle management (PLM), product data management (PDM) and CAD automation solutions for the retail, footwear and apparel businesses; the Sewn Products Solutions business which provides textile cutting and spreading systems to apparel and flexible materials manufacturers in all regions of the world; and Gerber Innovations, North America’s only full-line manufacturer of automated cutting hardware for the packaging industry. In all markets, Gerber’s solutions significantly improve productivity and reduce costs.

Gerber Technology’s world headquarters are located in Tolland, Connecticut, U.S.A. with regional offices, agents and distributors serving nearly 25,000 customers in 129 countries. The company designs and manufactures its products in various locations throughout North America, Europe and Asia.


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