You are here

HELM AG will service Jushi´s European key accounts in thermoplastics in cooperation with Dr. Michael Effing (AMAC)

News International-French

29 Nov 2012

HELM AG is delighted to announce the appointment of Michael Effing (AMAC) to advise, promote and further develop the introduction and distribution of Jushi Group´s thermoplastic glass fiber business to the European market.

The cooperation is focused on following territories: Germany, Switzerland, Austria and Benelux. As of December 1st 2012, Michael Effing, who just launched his own company, AMAC, in October, will thus act as advisor and  share his expertise in the complete thermoplastic product portfolio (Chopped Strands and LFT roving).


As announced earlier, in the context of the extension of Jushi´s presence in Europe, the worldwide leading Chinese glass fiber producer is to open a new production plant in Northern Egypt within 2013. The plant with a total planned capacity of 200,000 tons (start in phase 1 with 80,000 tons in 2013) aims to serve as strategic facility to intensify Jushi´s export business to Europe, as well as Middle East and India. In this plant, Jushi will produce the full range of chopped strands and LFT roving thermoplastics, exclusively developed for and dedicated to the European Market. This plant is Jushi´s first investment outside of China, as well as the first step for the globalization of the market leader.

"Jushi is coming closer to the European customers", explains Mr. Zhang, CEO & President of Jushi. He continues: "The main production focus of our new facility near Cairo will be on thermoplastics for applications in the Automotive, Electrical and Electronic Sector, and in the Building and Construction market segments. Direct contact in technical service and application development will also be organized for the European customers. We intend to offer our customers a new capacity in the proximity to the European market.”

HELM AG, one of the world's major independent chemicals marketing enterprises with branches and sales offices in more than 30 countries, has been the exclusive distributor for Jushi in Germany, Austria and Switzerland for many years. With immediate effect, HELM will also be Jushi’s distributor for large global and regional accounts in thermoplastic chopped strands and LFT rovings in Benelux. Ekkehard Kloevekorn, Senior  Executive of the HELM Fiberglass business, comments: "We are very enthusiastic about the further growth of Jushi´s business in Europe. In order to give first priority to the development of the business of our partner company, we are happy to appoint Michael Effing as our exclusive advisor and associate for our key customers. Thus, we want to assure the establishment and care of sustainable and profitable relationships." He continues: "I am looking forward to a long and successful relationship with Michael Effing in this function as well as a further strengthening of the HELM/Jushi relationship which began more than 10 years ago”.

HELM acknowledges that in the actual market and economical situation, it is vital to have good networks to large chemical customers and HELM is looking forward to offer comprehensive market knowledge to its key customers.


Mr. Zhang, CEO & President of Jushi adds: "We believe that AMAC will considerably bring our expansion to Europe forward due to Michael Effing's long-term industrial know-how and understanding as well as his broad knowledge of the composite market. Especially his experience with the Chinese and European market, with the different cultures, technologies and approaches will be beneficial for all sides. "Michael Effing, CEO of AMAC: "This cooperation, I believe, will bring high quality technology and service for the innovative product and  application developments of our customers." He adds: "I am very happy to contribute to the cooperation of HELM and Jushi in this new business setting: HELM as one of the largest chemical distribution companies with excellent services and proven reliability and Jushi as one of the largest Glass Fiber Producers bringing excellent material, research and development."

About JUSHI:
JUSHI GROUP, headquartered in the Tongxiang Economic Development Zone, Zhejiang, China, is one of the world’s largest producers of fiberglass reinforcements. With three production bases in Tongxiang, Jiujiang, and Chengdu, and total assets of over $1.3 billion USD, Jushi’s ISO 9001 facilities and 10,000 employees, can churn out over 900,000 metric tons of fiberglass per year. Their expansion plan includes adding an additional 500,000 metric tons of melt capacity by 2015.

About HELM:
HELM AG is a family-owned Hamburg-based multi-functional distribution organization in the chemical sector with a rich, more than 110-year tradition. It is one of the world's major independent chemicals marketing enterprises with branches and sales offices in more than 30 countries. Its specific local knowledge guarantees access to the major markets world-wide.


More -