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Lectra appoints Céline Choussy Bedouet to its executive committee

News International-French

24 Jun 2016

This appointment reflects Lectra’s strategy to boost its marketing and communications.

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, announces the appointment of Céline Choussy Bedouet, Chief Marketing and Communications Officer to the Executive Committee, starting on July 1, 2016.

The marketing division’s development was an essential component of the strategic roadmap and the company’s transformation plan, launched at the end of 2011 and supported by an investment of €50 million throughout 2012-2015 for the future. Its workforce was strongly increased at headquarters and in the main subsidiaries, especially in China and the United States. Lectra’s image and reputation have been strengthened, through a range of innovative solutions, worldwide marketing and communications campaigns in the fashion, furniture, and automotive industries, major international events at the Bordeaux-Cestas technology campus, as well as customer testimonials with even more impact.

With a master’s degree in management from ESC Bordeaux (Bordeaux Management School), France, Céline Choussy Bedouet began her career in 2000 at Dassault Systèmes where she headed up the implementation and monitoring of the company’s strategic partnership with Mircrosoft in the United States. In 2008, Céline Choussy Bedouet joined Autodesk as Marketing Manager for Europe. Later on, she was in charge of global manufacturing marketing campaigns before joining Lectra in September 2013. 

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