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Lectra appoints Céline Choussy Bedouet as Marketing Director

News International-French

21 Mar 2014

Her goal is to accelerate Lectra’s development in automotive, furniture, technical textiles and composite materials markets.

Based in Bordeaux-Cestas (France), Céline Choussy reports directly to Daniel Harari, Lectra CEO.

“In five years, Lectra’s market share has risen from 15% to 60% in the automatic fabrics cutting for automobile interiors. Céline has two priorities: the first is to promote the automatic cutting of leather interiors to strengthen our leading position in the automotive market, the second is to increase Lectra’s presence in the furniture, technical textiles and composite materials markets where we now have an enhanced offer," said Daniel Harari. “Céline’s experience, her marketing skills and her knowledge of our markets will enable her to provide support to our teams throughout the world.”

Céline Choussy Bedouet has a rich and diverse marketing experience, including strategic, operational marketing, field, channel and partner marketing. She started her career in 2000 at Dassault Systèmes where she held several senior positions over 8 years, including marketing project manager, strategic partnership supervisor and channel development manager. In 2005, she went to Charlotte, North Carolina in the United States to head up Dassault Systèmes’ strategic partnership with Microsoft. In 2008, Céline Choussy Bedouet joined Autodesk as marketing manager for Europe. Later on, she was in charge of global manufacturing marketing campaigns before joining Lectra.

Céline Choussy Bedouet has a master’s in management from ESC Bordeaux (Bordeaux Management School), France.

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