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Nissan launches new era for Nismo as global performance road car and motorsport brand

News International-French

26 Feb 2013

Nissan Motor Co., Ltd. kicked off a new era for Nismo, confirming it as Nissan’s exclusive global performance road car and motorsport brand and officially opening the new Nismo global headquarters and development center in Yokohama, Japan.

Nismo is already well-known to motorsports and performance car enthusiasts in Japan and to millions of global gaming enthusiasts.  Now, Nismo is poised for accelerated global impact, enhancing Nissan’s reputation for innovation and excitement with a new line-up of sporty Nissan road cars.
Nissan CEO Carlos Ghosn declared the new headquarters open and explained how Nismo will play an even more prominent role for the company’s performance car and motorsport activities.
“Nismo will bring new excitement to the Nissan portfolio with a broader range of affordable and innovative performance models for more markets and more people,” said Mr. Ghosn. “Whether it’s a small car or a sports car, if it’s wearing the Nismo badge it offers something special – quality, functionality, and efficiency, with Nismo’s distinctive styling, sporty handling and dynamic performance capabilities.”
“It would be unthinkable for us to develop a range of Nismo road cars without including the GT-R,” said Mr. Ghosn. “The standard road car is a global supercar and the GT-R’s performance on track reflects the passion and talents of the Nismo team. The GT-R Nismo will be special and I can’t wait to drive it.”
New home for NISMO
Nissan has invested in an entirely new facility for Nismo’s operations, redeveloping a former production site to give it the resources for expanding beyond motorsport engineering to encompass performance road car development alongside Nissan.
The new headquarters facility allows the Nismo team to be co-located in one place, bringing together the functional areas for Nismo’s key activities and technical and competition expertise under one roof.
The 180-strong team is now located inside Nissan’s Powertrain Engineering complex. The workshop, engine shop, rooms for fabrication, grinding and carbon composite processes are consolidated into the same floor space along with the parts warehouse. A new larger showroom allows up to eight vehicles to be displayed, while the retail area is now almost twice the size of the previous store in the Omori factory.
 “This is a great move for Nismo as we can now shift gears to operate more efficiently and expand the brand globally,” explained Nismo President, Shoichi Miyatani.
“Nismo is a key element in Nissan’s future global road car and motorsports strategy and we will quickly establish it as Nissan’s exclusive performance brand,” added Mr. Miyatani. “This is the first time that all of our team has been located together, and the entire facility will become a hothouse of passion and performance.”
The Nismo spirit
At the heart of each new Nismo road car will be a consistent DNA focused on delivering quality, functionality, and efficiency in every day driving with Nismo’s distinctive styling, sporty handling and dynamic performance capabilities.
Nissan’s new range of Nismo performance road cars will be built on the same production lines as their standard counterparts, which combined with inspiration taken from decades of racing and tuning expertise means that the Nismo brand ensures fully integrated performance enhancements.
The spirit of Nismo relies on its proud motorsport heritage and a maverick engineering philosophy. This spirit will be reflected in every new Nismo model with efficient performance, accessible and advanced technology, and bold, smart design, all of which embody Nissan’s philosophy of innovation that excites.
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