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PPG announces new marketing initiative for fiber glass business

News International-French

3 Jul 2012

PPG Industries’ fiber glass business announced the implementation of a marketing initiative to heighten awareness of the brand by highlighting its unique position and more clearly defining the unmatched offerings it brings to the markets it serves.

The initiative features a new tag line – EXPERTISE YOU TRUST. SOLUTIONS YOU DEMAND.(TM) – that positions PPG as a trusted provider of expertise and solutions to its fiber glass customers.
“This updated tag line better articulates the mission of PPG Fiber Glass to all our customers,” said Tom Kerr, PPG vice president for fiber glass. “In developing this marketing program, we sought to communicate a stronger focus, brand image and value proposition to our customers and the industry, and this tag line clearly serves that objective.”

These key concepts are the essence of the marketing effort:
    -HERITAGE – PPG has produced fiber glass for more than 60 years, and its customers benefit from the broad range of products and industry experience that PPG offers.
    -CUSTOMER FOCUS – Customer relationships are very important to PPG Fiber Glass. The company strives to actively engage customers and understand their growth and expansion plans so it can help them deliver solutions that meet the demands of the marketplace.
    -COMMITMENT TO THE INDUSTRY – PPG Fiber Glass continues to invest in innovation, product development and production capability to support the current and future needs of its reinforcement and yarn material customers and the industry.
“We are already implementing a cohesive look for our commercial material and introducing the EXPERTISE YOU TRUST. SOLUTIONS YOU DEMAND. tag line,” said Laurie Cochran, PPG branding and communications specialist for fiber glass. “From our website to our product packaging, we’ll be presenting a more unified look and message to our customers, the marketplace and the industry.”