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From January 2013, the SP-High Modulus brand will no longer be used, and all of the company’s composite products and services will be marketed globally under the corporate brand, Gurit.
This change to a single brand will enable the Industrial and Marine business of Gurit to better communicate who it is and what it does. It represents greater integration of knowledge, expertise and innovation throughout the Gurit group and across the company’s market sectors, and will give current and new customers access to an unparalleled offering in terms of composite materials, engineering solutions and related technical services.
Gurit will continue to undertake research and lead new technical initiatives in the use of composites in the marine and general industrial sectors, whilst drawing on the wider group’s knowledge of specific applications, to develop the product range and services.
Under the global Gurit brand, the company remains fully committed to providing responsive customer service and efficient supply through its regional offices and facilities.
“The SP and High Modulus brands have served us well over the past 30 years,” says Paul Goddard, General Manager - Industrial and Marine, at Gurit. “We are, however, a company that looks to the future, and this exciting change clarifies our position in the market place, as we continue to deliver proven composite products and leading technical solutions to our marine and general industrial customers.”