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UST Mamiya partners with Firehole Composites to advance design capabilities

News International-French

21 Feb 2012

UST Mamiya, maker of the world’s finest carbon fiber golf shafts has partnered with Firehole Composites, developers of advanced solutions for composite simulation and analysis. The partnership will allow UST Mamiya to enhance exclusive in-house design tools and further advance the design and manufacturing of the world’s most advanced, high performance golf shafts.

Since 1991, UST Mamiya has been a leading innovator in the design and manufacture of high performance golf shafts. With state-of-the-art manufacturing facilities in the U.S., China and Bangladesh and offices in the U.S. (California and Texas), Japan, Australia and Europe, UST Mamiya engineers work with club manufacturers around the world to create the most innovative and high performance graphite shafts. The results are that UST Mamiya is the #1 custom upgrade shafts in America five years running.

“UST Mamiya R&D places great significance on the Firehole/Design Book reconfiguration,” said Michael Guerrette, Senior Director of R&D. “The New Design Book will allow our engineers to broaden their band width in golf shaft designs and also catapult our design capabilities into other carbon fiber industries. We have confidence that the New Design Book capabilities will lead to innovative shaft designs that will bridge the gap between performance and technology. We believe that this leap in technology will give UST Mamiya a commanding presence in golf shaft industry.


“This project hits on one of our key goals as a company,” said Jason Gies, Vice President of Firehole.

For over a decade, Firehole Composites has worked closely with leading composite researchers and engineers across many industries including aerospace, automotive, energy and sporting goods to develop cutting edge solutions for the design and analysis of composite structures. Firehole’s aim is to provide tools and services that bring those solutions to companies wanting to excel with composite materials.

One such tool is Helius: CompositePro. Designed to be a go-to guide for composite engineers, it enables fast and easy access to a multitude of classic composite analysis methods as well as state-of-the-art failure prediction capabilities. CompositePro combines this analysis capability with an extensive material library and intuitive user interface, enabling designers to efficiently explore new options. For UST Mamiya, Firehole will be developing a customized add-on to CompositePro that will bring in the company’s unique and proprietary materials and design processes and make them available through a custom user interface. Firehole Composites will implement improvements to the legacy tool that will provide a more robust, more flexible and more consistent design tool for UST Mamiya engineers.

“This project hits on one of our key goals as a company,” said Jason Gies, Vice President of Firehole. “We have found customers in a variety of industries that value the general utility of CompositePro. However, many companies have unique needs or analysis approaches that need to be retained. In developing custom add-ons, we can provide UST Mamiya the best of both worlds– the general functionality of Helius: CompositePro, plus the unique, custom design capability pivotal in their own design process.”

About UST Mamiya:
Since 1991, UST Mamiya graphite shafts are favored by recreational and competitive golfers worldwide. In 2009, UST (U.S.) combined operations and assumed responsibility for the sports division of its parent company, Mamiya-OP (Japan) and now leads the drive for quality and innovation globally. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers Adams, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, TaylorMade, Titleist, Wilson and more. Company R&D and manufacturing facilities are in the U.S., Japan, China and Bangladesh. UST Mamiya advisory staff includes renowned instructors among GOLF Magazine’s “Top 100” and at Golf Digest’s “America’s 100 Greatest Golf Courses.”

About Firehole Composites:
Firehole Composites supplies innovative computer-aided simulation software and services for composite materials to the aerospace, defense, automotive and energy industries. Firehole's software products, including Helius:MCT and Helius:CompositePro, enable the design of composite structures without the numerous, expensive testing cycles traditionally deployed, allowing for a faster time-to-market and more reliable designs.


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