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Zünd is enhancing its presence in the ASEAN market

News International-French

4 Nov 2015

With the establishment of the subsidiary Zund Asia (Bangkok) Ltd. based in Thailand, Zünd is strengthening its market presence in the ASEAN market.

This step of the Swiss specialist in digital cutting allows an even better closeness to the customers in south-eastern Asia.

For more than 30 years, the name Zünd has stood for Swiss quality, family affair, sustainability and system solutions with maximum customer benefit. Zünd Cutters offer highest precision, intelligent tool steering and automatic material handling for powerful, multi-functional production units. In different market segments such as graphics, packaging, leather, textile, technical textile and composite there are more than 15’000 cutters in use throughout the world, more than 500 of them in the ASEAN region.

In order to further expand our commitment and presence in the ASEAN market they recently founded their subsidiary Zund Asia (Bangkok) Ltd. which attends to their clients in the south easterly Asian market with immediate effect. The existing company Zünd Thailand Co. Ltd., their previous Zünd-business partner responsible for the Thai market, was integrated in Zund Asia (Bangkok) Ltd. Zünd Asia based in Hongkong will further attend to their Zünd-customers in the rest of Asia.

In the future a planned competence centre in Bangkok will offer the possibility to show Zünd modular cutters in action to prove their productivity and reliability. Continuing education and regular training for their service technicians as well as a hotline service for remote service will guarantee high machine availability.

Oliver Zünd, CEO Zünd Systemtechnik AG: "We are proud of our new office in Bangkok. This offers all current and future customers a perfect service and we can emphasize our claim ‚Your first choice in digital cutting‘ in the ASEAN market".

About Zünd Systemtechnik AG:
Zünd Systemtechnik AG, a family-owned business with operations worldwide, specializes in developing and manufacturing digital cutting systems. The Zünd name represents Swiss Quality and is synonymous with precision, performance, and reliability. Since 1984 Zünd has been developing, manufacturing, and marketing modular cutting systems and is globally recognized as market leader.

The Zünd customer base consists of manufacturers and suppliers in many different industries, including graphics, packaging, garment and leather, as well as technical textile and composites. Zünd maintains headquarters in Altstätten, Switzerland, where the company’s R&D, marketing, and production facilities are located. Besides Zünd’s own sales and service organizations in Hong Kong, Bangkok, India, Italy, the Netherlands, and the United States, Zünd relies on a worldwide network of long-standing, independent distribution & service partners.